E-Commerce

Performance Marketing for E-Commerce Brands

Paid media, lifecycle marketing, and CRO for e-commerce brands that want to scale revenue — not just traffic. We build all three growth levers: acquisition, conversion, and retention.

Book a Growth Audit
4,010
Google Ads purchases · $1.13K spend · $0.42 CPC
$44.5K
Shopify total sales tracked with multi-channel attribution
3x
Revenue levers built: acquisition, conversion, and retention

Full-Funnel E-Commerce Growth

E-commerce revenue comes from three places: acquiring new customers, converting more of your existing traffic, and retaining and re-purchasing from your existing base.

Most e-commerce brands only work on the first. They invest heavily in paid acquisition but ignore the fact that their landing pages convert at 1%, their abandoned cart rate is 70%, and their repeat purchase rate is near zero.

We build all three — so every dollar of ad spend is supported by strong conversion rates and a lifecycle system that maximises customer LTV without additional spend.

The 3 E-Commerce Revenue Gaps
🎯
Acquisition only — spending heavily on paid traffic but not fixing the conversion rate, so CAC keeps rising.
🛒
High abandonment — no cart recovery sequences, no browse abandonment flows, no post-visit retargeting strategy.
🔄
Low LTV — customers buy once and disappear because there’s no post-purchase sequence or retention system.
📊
Attribution blind spots — can’t see true ROAS across Google, Meta, and email combined, so budget allocation is guesswork.
01

Paid Acquisition

Google Shopping, PMAX, Meta Ads, and dynamic remarketing — managed for profitable ROAS with clear attribution back to revenue, not just last-click conversions.

02

Lifecycle Email & SMS

Welcome series, abandoned cart, post-purchase, re-engagement, and VIP flows that convert more of your existing traffic and increase customer LTV without additional ad spend.

03

CRO & Checkout Optimisation

Product page optimisation, checkout friction reduction, and A/B testing that improves conversion rate so every dollar of ad spend works harder.

What We Build

The Complete E-Commerce Growth Stack

Every service we offer is built to work together — acquisition feeds retention, and CRO makes both more profitable.

🛍️

Google Shopping & PMAX

Product feed optimisation, smart bidding strategy, and PMAX campaigns built to drive profitable purchases — with full attribution back to revenue, not just impressions.

📱

Meta Catalog & Remarketing

Dynamic product catalog campaigns, retargeting funnels, and prospecting — set up inside Meta Commerce Manager with proper pixel events and purchase tracking.

✉️

E-Commerce Email Flows

Welcome series, abandoned cart recovery, post-purchase upsell, win-back campaigns, and VIP sequences — designed to increase repeat purchase rate and LTV.

📦

Product Page Optimisation

We audit and improve your product pages — images, copy, reviews, trust signals, and CTAs — to convert more of the traffic you’re already paying for.

🔢

Multi-Channel Attribution

Connect Google, Meta, email, and Shopify into a single attribution model so you know your true ROAS by channel — and can make smarter budget decisions.

📊

E-Commerce Dashboards

Real-time dashboards showing ROAS, CAC, LTV, repeat purchase rate, and revenue by channel — all in one view built for e-commerce decision-making.

Learn More About Our E-Commerce Approach

Dive deeper into each component of our e-commerce growth methodology.

Category-First SEO for E-Commerce

We restructure your site around how buyers actually search your market — recapturing non-branded rankings on Google and building authority that earns citations in AI-powered search. Every framework we use is built specifically for DTC and retail, not adapted from a different vertical.

Learn more →

AI Search Visibility (GEO)

Get your brand cited and recommended in ChatGPT, Perplexity, and AI Overviews. We identify your ghost rankings across 9 AI platforms and close them with entity optimisation and structured data — turning AI search into a measurable revenue channel.

Learn more →

Shopify Performance Optimisation

Platform-specific optimisation for Shopify and Shopify Plus — collection architecture, duplicate URL cleanup, app bloat reduction, and checkout performance improvements that increase your conversion rate and reduce wasted spend.

Learn more →

Lifecycle Revenue Automation

We build the email and SMS lifecycle system that turns one-time buyers into repeat customers — abandoned cart recovery, post-purchase sequences, VIP flows, and win-back campaigns — all connected to your Shopify and ad attribution data.

Learn more →

Real Results From Our E-Commerce Accounts

Performance snapshots from active campaigns managed by our team.

E-Commerce Google Ads Results Meta E-Commerce Campaign Results Shopify Attribution Results
4,010
Google Ads Purchases
$44.5K
Shopify Sales Tracked
$0.42
Avg. CPC

E-Commerce Categories We Work With

We’ve built growth systems across a wide range of e-commerce verticals — from DTC brands to multi-SKU retailers to subscription-first businesses.

DTC BrandsShopify & Shopify PlusFashion & ApparelBeauty & WellnessHome & GardenElectronicsFood & BeverageSubscription Boxes

Frequently Asked Questions

Do you work with Shopify brands specifically?
Yes — Shopify and Shopify Plus are our primary e-commerce platforms. We have deep experience with Shopify’s attribution data, Meta Commerce Manager integration, and Google Merchant Center setup. We also work with WooCommerce and custom stores.
What’s the minimum ad spend to work together?
We typically work with e-commerce brands spending at least $5K/month on paid media — enough to gather statistically meaningful data for optimisation. Below that threshold, we can advise but results take longer to materialise.
How do you handle attribution across Google, Meta, and email?
We set up a multi-channel attribution model that connects your Shopify revenue data to each traffic source — using GA4, GTM, and UTM tracking. This means you can see true ROAS by channel, not just platform-reported numbers that double-count.
Can you take over existing campaigns or do you need to start fresh?
We can take over and optimise existing campaigns. We start with an audit to understand what’s working and what’s not — then we refactor the account structure, fix tracking issues, and optimise from there, rather than rebuilding everything from scratch.

Ready to Scale Your E-Commerce Revenue?

Book a free Growth Audit and we’ll show you which of the three revenue levers will have the biggest impact on your business.

Book a Free Growth Audit