Franchise & Multi-Location

Marketing Automation for Franchise Networks

Scalable paid media and automation frameworks for franchise and multi-location businesses that need consistent, repeatable lead flow across every location — with centralised strategy and local execution.

Book a Growth Audit
$12.2M
Google Ads conversion value scaled across franchise locations
77
Meta campaigns · 612K impressions · multi-location targeting
$274K
Total ad spend managed across franchise network

The Franchise Marketing Problem We Solve

Running paid media for a franchise or multi-location brand requires a different approach than standard PPC. You need centralised strategy with local execution — consistent brand messaging with geo-specific relevance.

Most franchise brands either run ads too broadly (wasted budget, no local relevance) or let each location run independently (inconsistent quality, no shared learnings).

We build a unified system that gives you network-level control with location-level performance — so every location benefits from the same quality campaigns, creative, and follow-up automation.

Common Franchise Marketing Gaps
📍
No geo-specific targeting — campaigns run nationally when leads need to be routed to local franchisees.
🔀
Broken lead routing — inquiries land in a central inbox with no automated routing to the right location.
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No network-wide visibility — can’t see which locations are winning, struggling, or wasting budget.
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Inconsistent follow-up — lead quality varies by franchisee because there’s no standardised automation.
What We Build

A Unified System Built for Franchise Scale

Everything you need to run consistent, high-performing campaigns across every location in your network.

📍

Multi-Location Paid Media

A unified campaign structure with location-level geo-targeting, shared negative keyword libraries, consistent bidding strategy, and network-wide reporting.

🔀

Lead Distribution & Routing

Automated lead routing that sends every inquiry to the right location instantly — with follow-up sequences that work consistently regardless of how each franchisee operates.

📊

Network-Level Reporting

One dashboard showing performance across the entire franchise network — by location, by campaign, and by conversion — so you can see what’s working and where to invest more.

🤖

Franchise Automation Playbooks

Standardised CRM workflows, lead nurture sequences, and follow-up automation that every location uses — so lead quality doesn’t depend on individual franchisee effort.

🎯

Local Creative & Geo-Targeting

Location-specific ad creative and landing pages that speak to local audiences while maintaining brand consistency across the entire network.

📈

Shared Learning Systems

Insights from top-performing locations are applied network-wide — so every franchise benefits from what’s working elsewhere in your system.

How We Build Your Franchise Growth System

From audit to a fully operational multi-location paid media and automation framework.

01

Network Audit & Mapping

We audit your current campaigns, CRM setup, lead routing, and reporting across all locations — identifying gaps and prioritising quick wins across the network.

02

Unified Strategy Design

We design a centralised campaign structure with location-level targeting — including creative frameworks, bidding strategy, and automation playbooks for each franchisee.

03

Build, Route & Automate

We launch campaigns, set up lead routing, build CRM workflows, and connect everything to your reporting dashboard — live and operating across every location.

04

Network-Wide Optimisation

Ongoing optimisation using performance data from across the network — with shared learnings applied system-wide to continuously improve results at every location.

Real Results Across Franchise Networks

Performance snapshots from active multi-location campaigns managed by our team.

Franchise Multi-Location Campaign Results Franchise Network Campaign Performance
$12.2M
Google Ads Conv. Value
612K
Meta Impressions
$274K
Total Network Spend

Franchise Types We Work With

We’ve built multi-location growth systems across a range of franchise verticals — each requiring a different approach to geo-targeting, lead routing, and local execution.

Home ServicesHealth & FitnessFood & BeverageEducation & TutoringHealthcare ClinicsAuto ServicesReal EstateB2B Franchises

Frequently Asked Questions

How do you handle campaigns across many locations without losing control?
We build a centralised campaign architecture where strategy, bidding, and creative are controlled at the network level — but geo-targeting, ad copy, and landing pages are customised per location. This gives you brand consistency and local relevance simultaneously.
Can you integrate with our existing franchise CRM?
Yes. We integrate with the major franchise-friendly CRMs including HubSpot, Go High Level, Salesforce, and others. We also build custom lead routing logic that connects ad platforms to your CRM and ensures every lead reaches the right franchisee instantly.
What if individual franchisees have different budgets?
We can structure campaigns at both the network level (centrally funded) and the location level (individually funded) — or a combination of both. Each approach has pros and cons we’ll help you navigate based on your franchise model.
How do you ensure consistent follow-up across all locations?
We build standardised CRM automation playbooks that every location uses — so the follow-up sequence, timing, and messaging are consistent network-wide, regardless of how hands-on each franchisee is.

Ready to Scale Lead Flow Across Your Franchise Network?

Book a free Growth Audit and we’ll map out your current gaps and build a system that works at every location.

Book a Free Growth Audit