Analytics & Tracking

Turn Your Data Into
Decisions That Scale

GA4, GTM, attribution, and full-funnel visibility — so you always know what’s working, what’s wasting budget, and what to scale.

$12.2M
Conv. value tracked · Google Ads
100%
Full-funnel visibility · click to revenue
GA4 + GTM
Native setup & audit included
88%
Client renewal rate
GA4
Setup & Audit
GTM
Tag Management
CRM
Source Tracking
📊
Looker Studio
Why Search & Systems

Not Just Reporting. An Extension of Your Team.

We’re not a dashboard tool. We’re a dedicated team of data experts who build your analytics infrastructure from the ground up — GA4, GTM, attribution, CRM integrations, and custom Looker Studio dashboards — directly into your performance strategy.

We fix what’s broken, build what’s missing, and give you a single source of truth for every decision your team makes.

Talk to an Expert
Platforms we integrate with
Full-Funnel Attribution
Click → Lead → Opportunity → Revenue
First-touch · Last-touch · Linear · Data-driven
Channel → Campaign → Keyword → Ad
Performance Analytics

You Can Only Grow as Good as You Can Measure

Broken tracking is one of the most common and costly problems we see. Businesses spend thousands on ads without knowing which campaigns are generating revenue, which leads close, or where their funnel drops off.

We fix the tracking foundation — and build the reporting that tells you exactly what’s happening at every stage. Multi-touch attribution modelling for every marketing and customer action, so you get the big picture fast.

No more dark data Zero blind spots Revenue-level accuracy
What We Build

Analytics & Tracking Capabilities

Every tracking infrastructure we build is designed to give you clear, accurate, actionable data — across every channel, platform, and funnel stage.

📈

GA4 Setup & Audit

Full GA4 implementation or deep audit — events, conversions, audiences, and clean data flow across every property.

🏷️

Google Tag Manager

Container setup, conversion tracking, remarketing pixels, event tags, and custom triggers — zero developer dependency.

🔀

Attribution Modelling

Multi-touch attribution that shows you which channels and campaigns actually drive revenue — not just vanity metrics.

🔗

CRM & Source Tracking

Trace revenue back to its original source — channel, campaign, keyword, and ad — not just the lead form submission.

📊

Looker Studio Dashboards

Clean, actionable dashboards pulling from Google Ads, GA4, Search Console, and CRM — one view for all performance.

📞

Call Tracking

Tie phone leads back to specific campaigns, keywords, and ads — no more flying blind on your highest-intent conversions.

🧪

Event Tracking Implementation

Granular event tracking across clicks, scrolls, form fills, video plays, and custom micro-conversions on every page.

🛡️

Compliance & Consent

Cookie consent management, GDPR/CCPA compliance, and server-side tracking to preserve data integrity.

🔢

KPI Development

Goal setting and KPI framework design so every metric ties back to a business outcome that actually matters.

🔌

Zero/First-Party Data

Data collection strategy and engineering for owned data — reducing dependency on third-party cookies.

Real-Time Data Integration

Live dashboards and data pipelines that surface performance changes the moment they happen — not the next morning.

🧠

Growth Engineering & RevOps

Fractional data and MarTech team support — connecting your analytics stack to revenue operations for end-to-end visibility.

How It Works

Rapid, Continuous Learning Is What We Do

We have a top-down approach to forecasting and leveraging data in order to achieve measurable growth. Our Rapid Experimentation Framework enables us to quickly test hypotheses, collect insights, and scale what’s working.

01
Audit

Find the Gaps

We audit your existing GA4, GTM, CRM, and attribution setup. We identify every tracking gap, broken event, missing conversion, and dark-data source — and map out exactly what needs to be fixed.

02
Build

Build the Foundation

We implement clean tracking infrastructure — GA4 events, GTM containers, attribution models, CRM integrations, and Looker Studio dashboards — giving you full-funnel visibility from click to closed deal.

03
Optimise

Turn Data Into Decisions

With clean data flowing in, we help you make faster, better decisions. Monthly reporting, attribution insights, and ongoing optimisation recommendations that drive measurable revenue impact.

Proven Results

Analytics & Attribution in Practice

Real tracking setups. Real revenue visibility. From Shopify ecommerce attribution to full-funnel Google Ads tracking at scale.

Shopify analytics — revenue tracking across all channels
📦 Shopify analytics · Revenue tracking across all channels
Google Ads attribution — $12.2M conversion value tracked
📈 Google Ads attribution · $12.2M conv. value tracked · Full-funnel visibility
FAQ

You’ve Got Questions. We’ve Got Answers.

We audit your GA4 property, GTM container, and CRM integration to identify broken events, missing conversions, incorrect attribution windows, duplicate tracking, and any gaps between ad spend and reported revenue. You get a full report with prioritised fixes and a clear implementation plan.
A standard GA4 + GTM setup typically takes 1–2 weeks depending on the complexity of your site and existing tracking stack. More advanced setups with CRM integrations, server-side tracking, and custom Looker Studio dashboards can take 3–4 weeks. We’ll give you a clear timeline after the initial audit.
The most common issues are: broken conversion tracking (especially after GA4 migration), incorrect attribution models showing the wrong channels as top performers, CRM-to-analytics gaps where leads can’t be traced back to their source, and a lack of consistent reporting that makes it impossible to make data-driven decisions confidently.
No. We use Google Tag Manager for the vast majority of implementations — meaning we can deploy and manage tags, events, and pixels without touching your codebase. For more advanced setups like server-side tagging or custom data layer changes, we’ll coordinate directly with your dev team or handle it ourselves.
When you know exactly which campaigns, keywords, and channels are driving real revenue — not just clicks or form fills — you can reallocate budget from underperformers to top channels. Most clients see immediate improvement in ROAS within 30–60 days of clean attribution, simply because they can finally make confident budget decisions backed by accurate data.

Get a Free Tracking Audit

We’ll review your current GA4, GTM, and CRM setup and tell you exactly what’s broken and what data you’re missing.

Book a Tracking Audit →