B2B SaaS

Marketing Automation & Performance Marketing

We help B2B SaaS and service businesses close the gap between lead capture and closed revenue — with connected paid media, CRM automation, and lifecycle systems built end-to-end.

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$664K
Google Ads conversion value tracked
518
Meta campaigns · 1.6M impressions · $9.3K spend
$0.42
Average CPC across B2B SaaS accounts

The B2B SaaS Revenue Problem We Solve

B2B SaaS businesses often have strong top-of-funnel traffic and a steady stream of trial signups or demo requests. The problem is what happens next.

Leads sit unworked. Nurture sequences are generic. CRM data is messy. And there’s no clear attribution from campaign to closed-won. You’re spending on ads but can’t see which ones drive ARR.

We fix the full system — from the first click to closed deal — so every dollar of spend is tracked, every lead is nurtured, and your pipeline is predictable.

Common Revenue Gaps We Fix
Leads go cold after signup — no automated follow-up, no nurture sequence, no re-engagement trigger.
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Broken attribution — can’t connect ad spend to pipeline or closed revenue, so budgets are set by guesswork.
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Trial-to-paid conversion is low — no system to identify stuck users or trigger the right message at the right time.
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Ads target wrong audiences — campaigns optimise for volume, not demo quality or deal fit.
What We Build

Full-Funnel Systems for B2B SaaS Growth

Every engagement covers the full revenue stack — from traffic acquisition to pipeline attribution.

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Paid Media for B2B SaaS

Google Ads and LinkedIn campaigns built for B2B intent — targeting decision-makers, running competitive conquesting, and optimising for demo or trial quality, not just volume.

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CRM & Trial Automation

Trial-to-paid conversion sequences, demo follow-up automation, churn risk workflows, and expansion triggers — all connected to your CRM and product data.

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Attribution & Pipeline Visibility

Connect your CRM pipeline to your ad platforms so you can see cost per opportunity, cost per closed deal, and which campaigns are actually driving ARR.

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Lead Nurture & Lifecycle Sequences

Multi-touch email and SMS nurture sequences for trials, demos, and leads — built to educate, build trust, and move prospects through your funnel without manual effort.

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CRM Setup & Data Architecture

We build and clean your CRM structure — contact properties, deal stages, pipeline logic, and source tracking — so automation fires correctly and data is reliable.

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Revenue Reporting & Dashboards

Custom dashboards showing CAC, LTV, MRR growth, pipeline by source, and trial conversion rate — all in one view, updated in real time.

How We Build Your B2B Revenue System

A structured process from audit to fully operational growth engine — built around your existing stack.

01

Revenue & Funnel Audit

We map your full funnel — ad accounts, CRM, automation, attribution — and identify exactly where leads fall through and why revenue is being lost.

02

Strategy & System Design

We design the full system: paid media strategy, CRM structure, automation flows, and attribution model — tailored to your product, sales cycle, and growth goals.

03

Build & Launch

We build and launch everything — campaigns, sequences, integrations, dashboards. You get a live system, not a deck with recommendations.

04

Optimise & Scale

Ongoing optimisation of every layer — bids, creative, sequences, segmentation — with monthly reporting tied to pipeline and revenue, not vanity metrics.

Real Results From Our B2B SaaS Accounts

Performance snapshots from active campaigns managed by our team.

Google Ads B2B SaaS Results B2B SaaS Campaign Results
$664K
Google Ads Conv. Value
$27.3K
Total Ad Spend
$0.42
Avg. CPC

B2B Verticals We Know Well

We’ve built revenue systems across a range of B2B SaaS and service categories — each with unique funnel dynamics, sales cycles, and CRM complexity.

B2B SaaSPLG ProductsSales-Led SaaSProfessional ServicesB2B E-commerceFintechHR & Ops ToolsMarTech

Frequently Asked Questions

What makes your B2B SaaS approach different from a standard PPC agency?
We don’t just run ads. We build the full revenue system — paid media, CRM automation, attribution, and lifecycle sequences — so you can see exactly how spend connects to pipeline and ARR. Standard PPC agencies optimise for clicks. We optimise for closed revenue.
Which CRMs and ad platforms do you work with?
We work with HubSpot, Salesforce, Pipedrive, Go High Level, and most modern CRMs. On the ad side: Google Ads, LinkedIn, and Meta — with full attribution back to your CRM pipeline.
How long does it take to see results?
Most clients see meaningful pipeline data within 30–45 days of launch. Full optimisation typically takes 60–90 days as we gather enough data to refine targeting, bids, and sequences.
Do you work with early-stage SaaS companies?
Yes — as long as you have a clear ICP, an existing product, and some initial customer data. We’ve helped SaaS businesses from seed stage through Series B build scalable growth systems.

Ready to Connect Your Ads to Closed Revenue?

Book a free Growth Audit and we’ll show you exactly where your funnel is leaking — and how to fix it.

Book a Free Growth Audit