Analytics & Tracking

GA4, GTM, attribution, and full-funnel visibility — so you always know what’s working, what’s wasting budget, and what to scale.

You Can’t Optimize What You Can’t See

Broken tracking is one of the most common and costly problems we see. Businesses spend thousands on ads without knowing which campaigns are generating revenue, which leads close, or where their funnel drops off. We fix the tracking foundation — and build the reporting that tells you exactly what’s happening at every stage.

What We Set Up & Manage

GA4 Setup & Audit

We set up or audit your Google Analytics 4 implementation — ensuring events, conversions, and audiences are configured correctly and data is flowing cleanly.

Google Tag Manager (GTM)

We build and manage GTM container setups including conversion tracking, remarketing pixels, event tags, and custom triggers — no developer required.

Attribution Modelling

We set up attribution models that give you an honest picture of which channels and campaigns are actually driving revenue — not just first or last touch vanity numbers.

CRM & Source Tracking

We connect your CRM to your analytics so you can trace revenue back to the original source — channel, campaign, keyword, and ad — not just the lead form submission.

Looker Studio Dashboards

We build clean, actionable Looker Studio dashboards that pull data from Google Ads, GA4, Search Console, and your CRM — giving you one place to see performance at a glance.

Call Tracking

We set up call tracking that ties phone leads back to specific campaigns, keywords, and ad groups — so you’re not flying blind on one of your highest-intent conversion paths.

Analytics & Attribution in Practice

Shopify analytics dashboard — total sales tracking
Shopify analytics · Revenue tracking across all channels
Google Ads attribution — conversion value tracking across full year
Google Ads attribution · $12.2M conv. value tracked · Full-funnel visibility from click to revenue

Get a Free Tracking Audit

We’ll review your current GA4, GTM, and CRM setup and tell you exactly what’s broken and what data you’re missing.