Paid Media Management

Stop Burning Budget.
Start Buying Revenue.

Google Ads, Meta Ads, and Bing — campaign structures built to reduce your cost per lead and scale what converts.

41%
Avg. reduction in cost per acquisition
2.3x
Revenue increase from paid search
$15K+
Minimum monthly ad spend managed
90 days
Typical time to measurable revenue impact
Google
Search & PMAX
Meta
Facebook & Instagram
Bing
Microsoft Ads
📊
Revenue Reporting
Why Search & Systems

High-Intent Campaigns. Senior Operators. Zero Fluff.

We don’t hand your account to a junior account manager. You work directly with senior paid media operators who understand both the campaigns and the downstream systems — CRM, attribution, tracking — that determine whether your leads actually turn into revenue.

We develop paid search strategies that increase the number and quality of your leads — targeting the most effective keywords across Google, Bing, Meta, and more, always optimising for conversions not clicks.

Talk to an Expert
Platforms we run campaigns on
Top of Funnel → Bottom of Funnel
Awareness → Intent → Conversion
Search · Display · Remarketing · PMAX
CPL → CPA → ROAS → Pipeline
Performance Approach

From Experiments to Revenue

We capture top-funnel traffic and transform it into bottom-funnel conversions through rapid experimentation. Traffic is never completely cold — we find where your customers are most ready to buy and make sure your brand is seen at exactly the right moment.

Every campaign is structured for lead quality, not just volume. Targeting, ad copy, landing pages, and form design are all aligned to the quality of leads your sales team can actually close.

Lower CPL Qualified leads only Revenue-tied reporting No auto-applied nonsense
Our PPC & SEM Tactics

What We Manage & Deliver

Every paid media engagement is built around the channels, tactics, and infrastructure that actually move revenue — not vanity metrics.

🔍

Google Search Ads

Full campaign architecture, keyword strategy, ad copy, and bid management built around high-intent, bottom-funnel buyers.

📣

Meta Ads (Facebook & Instagram)

Audience strategy, creative direction, A/B testing frameworks, and conversion-focused campaigns for acquisition and retargeting.

🪟

Bing / Microsoft Ads

The most underpriced high-intent traffic channel. We manage Bing for clients who want a lower-CPL alternative with similar purchase intent.

🛒

Shopping & Performance Max

Properly structured PMAX campaigns with asset group segmentation, audience signals, and search term cleanup — not Google’s black box approach.

🎯

Remarketing & Retargeting

Multi-touch remarketing sequences across Google and Meta that re-engage your warmest prospects and push them toward conversion.

📺

YouTube & Display Ads

Brand awareness and intent-capture campaigns across Google’s display network and YouTube — keeping your brand top-of-mind.

🔑

Keyword Research & Strategy

Deep keyword research, match type strategy, negative keyword management, and continuous search term analysis to eliminate wasted spend.

📐

Landing Page Alignment

Ads only work when the landing page matches the promise. We review and advise on LP alignment as part of every paid media engagement.

🔗

Lead-Gen Campaign Structure

Campaigns structured for lead quality, not just volume — aligning targeting, ad copy, and form design to what your sales team can actually close.

📊

Conversion Tracking & Attribution

GA4, GTM, and CRM integration so every ad dollar is tied to a real outcome — not just form fills and last-click assumptions.

📈

Campaign Management & Optimisation

Continuous bid adjustments, ad rotation, audience refinement, and budget reallocation based on what’s actually driving pipeline.

🧾

Revenue-Tied Reporting

Monthly reporting on CPL, CPA, ROAS, and pipeline contribution — the metrics your CFO cares about, not just impressions and CTR.

How It Works

From Audit to Revenue in 90 Days

We move fast. In the first 30 days you get full visibility into what’s broken and a clear roadmap. By month three you have tighter targeting, lower CPL, and clean reporting tied to pipeline — not just clicks.

01
Days 1–30

Full Audit & Restructure

Complete account audit, campaign restructure, conversion tracking validation, search term cleanup, landing page review, and a clear optimisation roadmap — before we touch any live budget.

02
Month 2–3

Optimise & Scale

Tighter targeting, lower CPL, A/B testing on ad copy and audiences, and budget reallocation from underperformers to top campaigns — all backed by clean attribution data from your CRM.

03
Ongoing

Revenue Partner Retainer

Ongoing performance partner relationship with monthly reporting on pipeline contribution, ROAS, and CPA. Senior-level strategy and execution — not a junior account manager on a script.

Who This Is For

Turn Intent Into Measurable Growth

We work best with companies that have real sales processes behind the click — and are ready to connect ad spend to actual revenue, not just lead volume.

🏢 B2B SaaS Companies

High-intent search campaigns aligned to your sales cycle — with CRM-connected attribution that shows which keywords are closing deals, not just generating demo requests.

🏪 E-Commerce Brands ($1M+ Rev)

Google Shopping, PMAX, and Meta campaigns built to maximise ROAS — with proper product segmentation, audience layering, and remarketing funnels that bring buyers back.

📍 Franchise & Multi-Location

Geo-targeted campaigns that drive qualified local leads at scale — with consistent brand messaging across all locations and CPL reporting by area.

📞 Lead-Gen Businesses

Campaigns built for lead quality, not volume. We align targeting, landing pages, and form design to the quality of leads your sales team can actually close — and track it to revenue.

Minimum ad spend: $2,000/month · Sweet spot: $15K–$200K/month

Most clients start with a Growth Audit, followed by a 3-month optimisation sprint, then move to an ongoing Performance Partner retainer.

Proven Results

Paid Media in Practice

A luxury e-commerce brand spending $120K/month on Google Ads with declining ROAS. Within 90 days: 41% reduction in CPA and 2.3x revenue from paid search — without increasing spend.

Scaled Google Ads to $100M revenue
📈 Google Ads scaled to $100M revenue · Full-funnel paid media management
FAQ

You’ve Got Questions. We’ve Got Answers.

Yes. We work best with businesses spending at least $2,000/month on paid media. Our sweet spot is $15K–$200K/month. Below that threshold, our management fee doesn’t make economic sense for either party — and the data volume needed for meaningful optimisation isn’t there.
Every engagement includes: full campaign audit and restructure, keyword strategy, ad copy, bid management, search term cleanup, conversion tracking validation, landing page review, and monthly reporting tied to pipeline and revenue — not just clicks. We also manage remarketing sequences across Google and Meta as standard.
We don’t hand your account to a junior account manager reading a script. You work directly with senior operators who understand paid media and the downstream systems — CRM, automation, tracking — that determine whether your leads turn into revenue. We also don’t accept Google’s auto-applied recommendations or report on impressions as a success metric.
Most clients see measurable improvements in CPL and lead quality within 30–60 days after the audit and restructure. Full revenue impact typically becomes clear by month three, as CRM data matures and we have enough conversion data to make confident optimisation decisions.
We work inside your existing ad accounts. You always retain full ownership and access to your data. We never lock clients into proprietary accounts or hold campaign history hostage — your account, your data, always.

Get a Free Paid Media Audit

We’ll review your current campaigns and show you exactly what’s wasting budget and what’s worth scaling.

Book Your Free Audit →